Behaviour Change


Cross-scale changes in behavior will be critical for sustainable urban infrastructure transitions. Formal and informal rules guide the behavior of people- from households and businesses to those engaged in policy change at neighborhood-, city, state and national scales – and deeply affect the adoption of infrastructure innovations. However, there is still a lack of understanding regarding the motivations that undergird such behavior changes. Motivations can stem from perceived social benefits, to perceptions of individual health benefits, to economic cost-benefit analysis.

Behavior change theories have mostly focused on single sectors or single objectives. For example, despite expanding knowledge on electricity conservation programs, we know little about behavior change across infrastructure sectors: e.g., does participation in an energy-saving program encourage participation in a sustainable water or transportation program?

The network’s research efforts on behavior change examine the motivations for social, business, and policy-actor behavioral change in the context of socio-demographic characteristics, beliefs, information sources, and social networks of individual actors. Researchers are also considering the best strategic messaging approaches for increasing the likelihood that a given actor will engage in a desired behavior change.


Waiting Time Perceptions: Transit Stations

  • November 2017
  • Video
  • Author: Yingling Fan

Waiting time in transit travel is often perceived negatively, and high-amenity stops and stations are becoming increasingly popular for improving transit riders’ aversion to waiting. Research by Yingling Fan, Associate … Read more

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